The Franchise & License Expo Thailand (FIM 2026), scheduled for June 12-14, 2026 at IMPACT Muang Thong Thani, Bangkok, stands as Southeast Asia's premier franchise exhibition. This three-day event brings together over 300 brands from 20 countries, making it an essential destination for entrepreneurs seeking proven franchise opportunities in the region.
Why Bangkok: Thailand as Southeast Asia's Franchise Hub
Thailand has emerged as the leading franchise destination in ASEAN, offering a strategic gateway to the 700-million-strong regional market. The country's strong infrastructure,成熟的商业生态系统 (mature business ecosystem), and favorable foreign investment policies make it an ideal launchpad for international brands. Thailand's Central Group and The Mall Group operate extensive retail networks that franchisees can leverage for prime retail locations.
- 300+ exhibiting brands across food, retail, services, and education
- Expected attendance: 50,000+ visitors from 35 countries
- Dedicated "Chinese Brand Pavilion" featuring 40+ Chinese franchises
- One-on-one matchmaking sessions with verified master franchisees
💡 Must-Attend: FIM 2026 features a dedicated Chinese Brand Zone with TANING, GONG CHA, and Nayuki presenting their Southeast Asia expansion plans. Pre-registration is required for matchmaking sessions.
Key Exhibitors and Opportunity Areas
This year's expo highlights three key trends: health-focused F&B concepts, digital-first service franchises, and cross-border brand partnerships. Chinese bubble tea and coffee brands are particularly well-represented, with several launching their official Thailand master franchise recruitment at the event.
For overseas investors, FIM 2026 offers unparalleled access to brand decision-makers, live brand concept demonstrations, and expert seminars on ASEAN franchise regulations. Attending with a clear investment thesis and market research will maximize the value of your visit.