Five-Dimension Overseas Location Evaluation Model
Dimension 1: Foot Traffic Analysis
- Weekday vs weekend traffic differences
- Peak hour distribution
- Target demographic ratio (18-35 age group)
- Pedestrian flow patterns
Dimension 2: Spending Power
- Surrounding resident income levels
- Office worker density
- Competitor pricing ranges
- Payment habits (cash vs digital)
Dimension 3: Competitive Landscape
- Same-category brands within 500m
- Competitor performance and foot traffic
- Differentiation opportunity analysis
- Future potential competitors
Dimension 4: Rent & Costs
- Reasonable rent-to-revenue ratio (recommend under 20%)
- Lease terms (duration, escalation, fit-out period)
- Property management and facility fees
- Tax and licensing costs
Dimension 5: Policy & Regulations
- Foreign business restrictions
- Food safety licensing requirements
- Fire safety and building codes
- Operating hour restrictions
Practical Advice
Visit each candidate location at least 3 times (weekday lunch peak, evening, weekend) and use AI-powered site selection tools. Don't decide based on "feels right" alone.