TANING's Global Footprint
TANING Lemon Tea, as the pioneer of China's lemon tea category, is writing a new chapter in Chinese tea brands going global. As of 2026, TANING has surpassed 1,000 global stores, including 84 overseas locations across mainland China, Hong Kong & Macau, USA, Singapore, Thailand, UK, Malaysia, Australia, and Canada.
Core Advantage: Full Industry Chain
- Own Tea Garden: 40-acre tea garden in Chaozhou Phoenix Mountain, controlling tea quality from the source
- Own Factory: Chaozhou Dingyi Food Co., Ltd., self-developed tea beverage ingredients
- Brand Operations: Guangzhou Taning Catering Management Co., dual China + overseas operations
- Cultural Tourism: Liyunshan Cultural Development, creating tea culture experience economy
Overseas Expansion Strategy
TANING's overseas strategy is not simple store replication, but a "Localization 2.0" model:
- Market Selection: Prioritize Southeast Asian markets with strong tea culture (Thailand, Malaysia), then expand to Chinese diaspora communities in Europe and America
- Supply Chain First: Establish local supply chains in each target market to ensure product quality consistency
- Taste Localization: While keeping core products (hand-shaken lemon tea), launch limited editions suited to local tastes
- Compliance First: Deep understanding of each country's food safety regulations and franchise legal frameworks
Thailand Market Focus
Thailand is a key market in TANING's overseas layout. Multiple stores have opened in core cities like Bangkok, well-received by local young consumers. As a major tea consumption country in Southeast Asia, the hand-shaken lemon tea category aligns naturally with Thailand's iced tea culture.
Key Takeaways
TANING's success shows that the core competitiveness of Chinese tea brands going global lies not only in the product itself, but in full industry chain integration and deep localization operations. This "6-in-1" industrial ecosystem — from planting to ingredients, from brand to operations, from cultural tourism to exhibitions — creates a moat that is difficult to replicate.